Consumer Confusion: Die Qual der Wahl

Journal
Marketing Communication
Type
newspaper article
Date Issued
2004-02-02
Author(s)
;
Schweizer, Markus
Language
German
Keywords
Konsumentenverhalten
Consumer Confusion
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
Künzler-Bachmann Medien AG
Publisher place
St. Gallen
Volume
2005
Number
15
Start page
15
End page
19
Pages
5
URL
Subject(s)

business studies

Division(s)

IRM - Institute of Re...

Eprints ID
34966