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DELEN – A Process Model for the Systematic Development of Legitimate Digital Nudges
Journal
International Conference on Design Science Research in Information Systems and Technology (DESRIST)
ISBN
978-3-030-82404-4
Type
conference paper
Date Issued
2021-08-06
Author(s)
Editor(s)
Chandra Kruse, Leona
Seidel, Stefan
Hausvik, Geir Inge
Research Team
IWI6
Abstract
Digital nudging is a promising approach from behavioral economics. In deci-sions where individuals tend to struggle, nudges can support users of digital systems by aligning their behavior with their preferences. Despite their wide use, most digital nudges are designed to support the intended behavior from the perspective of a company while neglecting potential legal, ethical, or individual constraints or preferences. With modern technologies such as artificial intelli-gence or big data, these issues multiply and with the increasing effectiveness of digital nudges and use of new technologies, this has become even more critical. Thus, in this paper we follow a Design Science Research approach to develop a process model for the systematic development of legitimate nudges (DELEN). Legitimacy requires that dealings between different entities shall be fair. Unlike other models, we set normative boundaries derived from literature, expert in-terviews, and target group segmentation as integral elements. Target group seg-mentation increases nudge effectiveness and avoids unnecessary burdens for other individuals. By doing so, the DELEN process model paves the way for legitimate and effective digital nudges.
Language
English
Keywords
Nudging
Design Science Research
Process Model
Legitimacy
Nudger
HSG Classification
contribution to scientific community
Publisher
Springer
Volume
12807
Start page
299
End page
312
Event Title
International Conference on Design Science Research in Information Systems and Technology (DESRIST)
Event Location
Kristiansand, Norway
Event Date
4-6 Aug 2021
Subject(s)
Division(s)
Eprints ID
263663
File(s)