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  4. How Visual Restrictiveness Affects Group Communication Effectiveness: Experimental Evidence
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How Visual Restrictiveness Affects Group Communication Effectiveness: Experimental Evidence

Type
conference paper
Date Issued
2014-04-25
Author(s)
Bresciani, Sabrina  
;
Alexander, née Shumarova, Elitsa  
;
Eppler, Martin J.  
Abstract
Visual representations of knowledge can be used as catalyst of group communication to map and document dialogue. The characteristics of visual templates for collaborative work have seldom been assessed. This study aims at addressing this gap by investigating in particular the effect of the restrictiveness of visuals on the communication process and outcome in small groups. Through an experiment we test the impact of medium and a high level of visual restrictiveness compared to a control group. The results show that a medium level of visual restrictiveness leads to higher experience sharing effectiveness, mediated by the structural pattern of appropriation of the interactive graphical template (assessed with content analysis). The implications of this study include extending the benefits and applications of visual representations to support group communication and the development (and testing) of the concept of visual restrictiveness.
Language
English
Keywords
visual representation restrictiveness
small group communication
structure
constraints
visual template
visual.
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Proceedings of the International Conference on Communication, Media, Technology and Design
Publisher
ICCMTD
Event Title
3rd International Conference of Communication, Media, Technology and Design (ICCMTD)
Event Location
Istanbul, Turkey
Event Date
24.-26.04.2014
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/87070
Subject(s)

business studies

Division(s)

MCM -Institute for Me...

Eprints ID
230492
Support
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