Collaboration in the Consumer Product Goods Industry - Analysis of Marketplaces
Type
conference paper
Date Issued
2002
Author(s)
Editor(s)
Wrycza, Stanislaw
Research Team
IWI2, BN2
Abstract
Electronic cooperation or collaboration has a long tradition in the supply chain of consumer product goods (CPG). During the eBusiness evolution established initiatives, such as category management or efficient consumer response (ECR) were complemented by a variety of electronic marketplaces. As infrastructures which support business transactions among the organizations involved in a value chain, marketplaces address an important need within the CPG industry, namely efficient collaboration among CPG companies and retailers in the retail supply chain. To discover whether the emerging CPG marketplaces can serve as collaboration infrastructures in the CPG industry a set of 31 electronic marketplaces has been analysed. For the evaluation a model was elaborated that uses the five criteria marketplace positioning, revenue model, transaction services, business process support and the use of IT and standards. The result shows that most marketplaces focus on providing catalog, auction and exchange functionality but neglect the execution of business transactions. We conclude that only marketplaces which also support the established processes in the CPG industry will be sustainable.
Language
English
Keywords
Business Collaboration Infrastructure
Collaboration
Electronic Market
Kooperationsprozess
HSG Classification
not classified
Refereed
No
Book title
Information systems and the future of the digital economy : proceedings of the Xth European Conference on Information Systems, ECIS 2002, Gdańsk, Poland, June 6 - 8, 2002
Publisher place
Gdansk
Start page
582
End page
595
Pages
14
Event Title
10th European Conference on Information Systems (ECIS) 2002
Event Location
Gdansk, Poland
Event Date
06.-08.06.2002
Official URL
Subject(s)
Division(s)
Eprints ID
196848
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Format
Adobe PDF
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