Competition Through Cooperation: Using Blockchain Technology for Standard-Setting in Ecosystems
Type
conference paper
Date Issued
2022
Author(s)
Abstract
Emerging digital technologies such as blockchain often leave a profound mark on business activities. Firms increasingly rely on competition through cooperation by engaging in ecosystems to benefit from the multiple opportunities that emerge from blockchain such as for standard-setting. We study how simultaneously cooperating and competing organizations as part of an ecosystem can successfully exploit blockchain technology for standard-setting. Our longitudinal study on a recently established consortium among leading conglomerates of the luxury goods industry for co-developing standard-setting by blockchain technology, reveals that blockchain-based standard-setting in coopetitive ecosystems is enabled by putting the customer at the center as well as characterized by participative and collaborative concurrence. Overall, our findings contribute to a systemic perspective on cooperative and competitive strategies for standard-setting in ecosystems.
Keywords
coopetition
cooperation and competition
ecosystems
standard-setting
Event Title
Strategic Management Society (SMS) 42nd Annual Conference
Event Location
London, United Kingdom
Event Date
17-20 September, 2022
Subject(s)
Contact Email Address
dora.maric@unisg.ch
Eprints ID
268090
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