The 7 sins of brand management - and how to avoid them

Journal
Marketing Magazine
ISSN
1196-4650
Type
journal article
Date Issued
2015-07-31
Author(s)
Language
English
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
Brand Republic Group
Publisher place
England
Volume
120
Number
6
Start page
1
End page
2
Pages
2
URL
Subject(s)

business studies

Division(s)

IMC – Institute for M...

EMBA - Executive MBA

Eprints ID
243184
File(s)
Thumbnail Image
Name

The 7 deadly sins of brand management.pdf

Size

773.95 KB

Format

Adobe PDF

Checksum (MD5)

cc3fd6f0bb9dd462cfddd32ccafa1f7d