Electric Vehicle Drivers’ Search for Charging Convenience: The Role of Pricing and Paths to Effective Segmentation
Journal
Marketing Review St. Gallen
ISSN
1865-6544
Type
journal article
Date Issued
2024-02
Author(s)
Abstract
Electric vehicle (EV) drivers currently encounter a multitude of tariffs and providers when charging at public stations. This study examines the impact of this situation on EV drivers’ satisfaction in Switzerland and finds a strong focus of the drivers on convenience and a lack of loyalty. The proximity and availability of charging stations are identified as key priorities. Furthermore, the study reveals the emergence of different driver segments, suggesting the need for tailored strategies.
Language
English
Keywords
Segmentation
Pricing
EV-Charging
Refereed
yes
Subject(s)
Division(s)
File(s)![Thumbnail Image]()
Name
MRSG_0224_SPKT_Buraglio_Bleeker_online.pdf
Size
312.59 KB
Format
Adobe PDF
Checksum (MD5)
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