Toward Cross-Channel Management : A Comprehensive Guide for Retail Firms
ISBN
978-3-11-041698-5
Type
book
Date Issued
2015
Author(s)
Abstract
In the age of cross-channel commerce, successful firms must identify, develop, and
implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's Performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels.
. Outstanding holistic management approach
. Only book on the topic that is suitable for both retailers and manufacturers around the world
. Valuable insights for academics and practitioners
implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's Performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels.
. Outstanding holistic management approach
. Only book on the topic that is suitable for both retailers and manufacturers around the world
. Valuable insights for academics and practitioners
Language
English
Keywords
Cross-Channel Management
Retail Firms
Cross-Channel Commerce
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
De Gruyter Oldenbourg
Publisher place
Berlin
Start page
68
Subject(s)
Division(s)
Eprints ID
237255