Marketing Performance Management: Empirisches Fundament und Konzeption für ein integriertes Marketingkennzahlensystem

Type
habilitation
Date Issued
2004
Author(s)
Language
German
HSG Classification
not classified
Refereed
No
Publisher
Deutscher Universitätsverlag
Publisher place
Wiesbaden
URL
Subject(s)

business studies

Division(s)

IMC – Institute for M...

EMBA - Executive MBA

Eprints ID
42323
File(s)
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Thumbnail Image

open.access

Name

Reinecke (Marketing Performance Management).pdf

Size

3.14 MB

Format

Adobe PDF

Checksum (MD5)

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