Helping the Lamborghini of the solar industry become a little more like BMW
ISBN
978-3-905819-19-9
Type
book section
Date Issued
2012
Author(s)
Editor(s)
Abstract
Sunpower, headquartered in Silicon Valley, has been among the top 10 solar firms worldwide for several years. Julie Blunden, Vice President of Public Policy and Corporate Communications at Sunpower, talks to Rolf Wüstenhagen about the company's strategy to navigate through a turbulent growth market as well as about some of the current trends in global solar markets. Read on to learn why the company needs to transform from being the Lamborghini of the solar industry to being more like BMW; why there is no place on earth like Germany; why solar growth will create many jobs in Asia, but even more jobs in the West; why some oil firms invest more proactively than others; and why it is a great thing to work for a solar company.
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Book title
Marketeers : Macher, Manager und Magnaten. Wie erfolgreiche Persönlichkeiten Märkte und Marketing entwickeln und gestalten.
Publisher
Thexis
Publisher place
St.Gallen
Start page
11
End page
24
Pages
14
Subject(s)
Eprints ID
209341
File(s)![Thumbnail Image]()
Name
B13_Wuestenhagen_2012.pdf
Size
1.44 MB
Format
Adobe PDF
Checksum (MD5)
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