Creating Societal Benefits and Corporate Profits
Journal
MIT Sloan Management Review
ISSN
1532-9194
ISSN-Digital
1532-8937
Type
journal article
Date Issued
2014
Author(s)
Abstract
Some companies are pursuing initiatives that aim to synergistically create value both for the company and society. But these initiatives follow a different development process than traditional corporate products. Based on in-depth case studies of four leading global corporations from different industries (BMW, Nestlé, P&G, and Vanke), the researchers from the Center for Organizational Excellence (CORE) identify distinct organizational solutions and best practices to support such initiatives in different stages of the new business development process.
Language
English
Keywords
Guidelines
Strategic management
Management theory
Social responsibility
Corporate profits
Corporate responsibility
HSG Classification
contribution to practical use / society
Refereed
Yes
Publisher
Massachusetts Institute of Technology
Publisher place
Cambridge, Mass.
Volume
55
Number
3
Start page
18
End page
21
Pages
4
Subject(s)
Division(s)
Eprints ID
230465