Towards a Maturity Model for the Adoption of Social Media as a Means of Organizational Innovation
ISBN
978-1-4673-5933-7
Type
conference paper
Date Issued
2013-01-07
Author(s)
Research Team
IWI5
Abstract
Social Media applications as a contemporary phenomenon attract the attention of organizations and researchers. While these technologies are mainstream in a private setting, there is still uncertainty among organizations of operating them. The corporate perspective aims at deploying these technologies for value creation, i.e. improvement and even innovation. Conceptual guidance for a proper management to professionalize Social Media management is missing. Maturity models provide support to this challenge. This paper deals with the development of a maturity model for the organizational adoption of Social Media. By means of a design science research approach, the model is defined along the dimensions strategy, processes, IT systems, culture, and governance and measured against five maturity stages. Thereby a contribution is made to the knowledge base of corporate Social Media usage as well as to the development of a maturity model along a defined design methodology.
Language
English
Keywords
Social Media
Web 2.0
Maturity Model
Design Science Research
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Book title
HICCS 2013 Proceedings
Publisher
IEEE Computer Society
Publisher place
Los Alamitos
Volume
1. Auflage
Start page
3067
End page
3076
Pages
10
Event Title
2013 46th Hawaii International Conference on System Sciences
Event Location
Maui, Hawaii, USA
Subject(s)
Division(s)
Eprints ID
220135