Diagnosing Organizational Identity Beliefs by Eliciting Complex, Multi-Modal Metaphors
Journal
Journal of Applied Behavioral Science
ISSN
0021-8863
ISSN-Digital
1552-6879
Type
journal article
Date Issued
2013-12
Author(s)
Abstract
The purpose of this article is to extend the organizational development diagnostics repertoire by advancing an approach that surfaces organizational identity beliefs through the elicitation of complex, multimodal metaphors by organizational members. We illustrate the use of such "Type IV" metaphors in a postmerger context, in which individuals sought to make sense of the implications of the merger process for the identity of their organization. This approach contributes to both constructive and discursive new organizational development approaches; and offers a multimodal way of researching organizational identity that goes beyond the dominant, mainly textual modality.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Sage Publishing
Publisher place
London
Volume
49
Number
4
Start page
485
End page
507
Pages
23
Subject(s)
Division(s)
Eprints ID
221732