Barriers to Buying: Online Retailing from the Consumer's Perspective
Type
conference paper
Date Issued
2001-06-27
Author(s)
Abstract
This work has focused on underlying motivational factors that prevent Internet users to purchase online. The article reports the research framework of the study, as well as the results of an empirical research work conducted through extensive surveying of Internet users in Switzerland. This paper aims to identify the reasons why users of the Internet hesitate in online shopping. The endeavor is to derive various motivations, distinguishing between individuals that use the Internet without buying online and customers of online retail channels.
Language
English
Keywords
online shopping
e-commerce
strategic retail management
retailing
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
11th International Conference on Research in the Distributive Trades
Event Location
Tilburg, The Netherlands
Event Date
27.06.-01.07.2001
Subject(s)
Division(s)
Eprints ID
34738