The Creativity Complex: Introduction
Series
Cultures of Society
Type
book section
Date Issued
2018-10-09
Author(s)
Abstract (De)
No matter where one looks, creativity can be found everywhere in contemporary society, from creative spaces and creative practices to creative subjects and creative organizations. To belong in contemporary society, everyone must satisfy the entry requirement of being creative, of being new, unique, and above all, different. An essential part of everyday work and daily routines, creativity is just as evident on social networks and technological platforms as in advertising and traditional mass media, and it even seems to have become a compulsory concern of school and higher education. As though taking a cue from the tradition of liberal arts colleges in the United States, the undergraduate program at the university where one of the two editors of this book currently works was recently described as “creative and inspirational.” In the German-speaking world, a creative and inspirational university would have long sounded like an oxymoron, and the notion of an institute of higher education providing for creativity would have only made sense for design and artistic programs even a few decades ago, and only then if the students were lucky enough to have Joseph Beuys as their teacher. In contemporary society, creativity can be found not only where one would most expect it: in the media sector; in the cultural and creative industries (Lovink/Rossiter 2007); or in the artistic field (White 1993), where the term nonetheless retains somewhat negative connotations (Loacker 2010; Rosler 2010/2011). Even where one might least expect it, traditional institutions have started capitalizing on the currency of creativity.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SHSS - Kulturen, Institutionen, Maerkte (KIM)
Book title
The Creativity Complex: A Companion to Contemporary Culture
Publisher
transcript
Publisher place
Bielefeld
Volume
36
Start page
9
End page
18
Subject(s)
Division(s)
Eprints ID
268853