Customer Orientation in the Aviation Industry : Customer Orientation - new ways in value creation?
Type
presentation
Date Issued
2012-02-23
Author(s)
Abstract
CONTENT
Different rationales of aviation
Customer value along the aviation service chain
Future challenges
Summary
Different rationales of aviation
Customer value along the aviation service chain
Future challenges
Summary
Language
English
Keywords
aviation
customer orientation
customer value
service chain
HSG Classification
contribution to practical use / society
Refereed
No
Event Title
Hamburg Aviation Conference
Event Location
Hamburg
Subject(s)
Division(s)
Eprints ID
210138