Influence of an event on a Destination's Image
Journal
Tourism Review
ISSN
1660-5373
Type
journal article
Date Issued
2003
Author(s)
Erfurt, Rolf A.
;
Johnsen, Julia
Abstract (De)
Events, conventions and other meetings are one of the fastest growing sectors within the tourism industry. For many destinations events provide a large number of tourists and a high public exposure through an extensive media coverage. This paper draws its focus on the image of an event and its influence on the image of a destination. The results show that an event has an influence on a traveller's image of the destination, most notably for travellers living close to the destination. It is also shown that the image of those travellers who have a prior experience with the destination are less affected by the event. The results can be used by destination managers to improve the image benefit of events through a better selection of events and to improve the competitive position of the destination by a selective communication of the positive aspects of the event to particular target groups.
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Labhard Medien
Publisher place
Konstanz
Volume
58
Number
4
Start page
21
End page
27
Pages
7
Subject(s)
Eprints ID
13531