Understanding the Anatomy of Analytics-Based Services – a Taxonomy to Conceptualize the Use of Data and Analytics in Services
Type
conference paper
Date Issued
2019-06
Author(s)
Abstract
The abundance of data accompanied by advances in analytics technologies increasingly drive companies to introduce analytics-based services, i.e. customer-facing services in which data and analytics help customers make decisions. Despite its growing application in practice, theoretical and conceptual work on analytics-based services is still scarce. In this paper, we develop a taxonomy of analytics-based services unveiling their conceptually grounded and empirically validated characteristics. Applying an established taxonomy building method, we draw upon an analysis of 85 use cases of analytics-based services. The results of an expert evaluation indicate both the usefulness and robustness of our taxonomy. The developed taxonomy of analytics-based services contributes in two ways: First, we add to the descriptive knowledge on this new service type, establish a common language among researchers and equip them with the means to analyze analytics-based services in a structured manner-thus laying the foundation for a deeper theorizing process in the future. Second, we provide a concrete conceptualization of analytics-based services for practitioners for initial guidance in new service development.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
Twenty-Seventh European Conference on Information Systems (ECIS 2019)
Event Location
Stockholm, Sweden
Subject(s)
Division(s)
Contact Email Address
christian.engel@unisg.ch
Eprints ID
261911
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open.access
Name
2019_Hunke Engel Schüritz Ebel_UNDERSTANDING THE ANATOMY OF ANALYTICS-BASED SERVICES – A TAXONOMY TO CONCEPTUALIZE THE USE OF DATA AND ANALYTICS IN SERVICES.pdf
Size
338.61 KB
Format
Adobe PDF
Checksum (MD5)
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