Business Model Competition in the content delivery market - an infrastructure analysis
Type
conference paper
Date Issued
2012-06-10
Author(s)
Abstract
The contribution of this paper is threefold. First, we characterize the participants of today's commercial CDN market according to their business model and their set of resources. Second, we use real-world Internet topology data in order to infer CDN infrastructure resources that are associated with market success. Third, we use resource-dependency theory in order to assess if a cooperation of market participants with different business models can change the CDN market concentration based on its resources. Our results indicate that the most successful CDNs use a large number of direct interconnections with networks that are situated close to the content consuming end-customer in order to improve termination quality. Moreover, we can show that White Label CDNs are successful in acquiring the resources that are associated with market success. Finally, our results point out that a large ISP coalition which includes today?s Inhouse CDNs could reproduce the most important infrastructure properties of the current market leaders.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Proceedings of the 20th European Conference on Information Systems (ECIS 2012)
Publisher
Association for Information Systems
Publisher place
AIS Electronic Library (AISeL)
Start page
173
Event Title
20th European Conference on Information Systems (ECIS) 2012
Event Location
Barcelona, Spain
Event Date
11.-13.06.2012
Official URL
Subject(s)
Division(s)
Eprints ID
226161