Comprehensive Digital Performance Measurement: a Strategic Perspective on Digital Analytics Usage

Type
conference paper
Date Issued
2023-02
Author(s)
;
Language
English
Keywords
Marketing Analytics Deployment
Digital Analytics
Marketing Performance Measurement
Comprehensiveness
Event Title
Marketing Analytics Symposium Sydney
Event Location
Sydney
Event Date
February 27-28
URL
Subject(s)

business studies

Division(s)

IMC – Institute for M...

File(s)
Thumbnail Image

open.access

Name

Marketing_Analytics_Symposium_Sydney_Abstract.pdf

Size

77.1 KB

Format

Adobe PDF

Checksum (MD5)

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