Middle Management's Role Clarity in Marketing Strategy Change: The Moderating Effect of Management Trainings
Type
conference paper
Date Issued
2015-03-27
Author(s)
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Event Title
44th European Marketing Academy (EMAC) Annual Conference
Event Location
Leuven, Belgium
Event Date
24.-27.05.2015
Subject(s)
Division(s)
Eprints ID
239961