Brand behaviour : Relevance and conceptual implications for brand building through employer-customer interaction
ISBN
0-9549730-4-6
Type
conference paper
Date Issued
2009-09-02
Author(s)
Brexendorf, Tim
;
Kernstock, Joachim
Language
English
Keywords
brand management
Markenführung
Markenmanagement
behavioral branding
brand behavior
brand behaviour
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
5th International Conference of the Academy of Marketing`s Brand, Identity and Corporate Reputation SIG
Publisher
Academy of Marketing
Start page
111
Event Title
5th International Conference of the Academy of Marketing`s Brand, Identity and Corporate Reputation SIG
Event Location
Cambridge, UK
Subject(s)
Division(s)
Eprints ID
56002