The Role of Proactive Marketing in the Early Phases of Product Innovation
ISSN
1976-8699
Type
conference paper
Date Issued
2012-07-19
Author(s)
Language
English
HSG Classification
not classified
Refereed
No
Book title
Globalization and Marketing Performance
Event Title
2012 Global Marketing Conference (GMC)
Event Location
Seoul, Republic of Korea
Event Date
19.-22.07.2012
Subject(s)
Division(s)
Eprints ID
215434