Manipulating Country-of-Origin Information: Consumer Attitudes and Quality Perceptions towards Luxury Brands
Type
conference paper
Date Issued
2007-07-01
Author(s)
Abstract
Best Paper Award in Consumer Behaviour Track
Language
English
HSG Classification
not classified
Refereed
Yes
Event Title
The Academy of Marketing Conference ‘Shaping Theory into Practice'
Event Location
London, UK
Subject(s)
Division(s)
Eprints ID
45924