The Resource-based View as a Foundation of Market Segmentation Theory: Development of Theoretical Constructs and a Conceptual Framework
Type
conference paper
Date Issued
2004-02-05
Author(s)
Editor(s)
Spotts, Harlan E.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
2004 AMS Annual Conference Proceedings
Start page
190
End page
194
Pages
5
Event Title
Academy of Marketing Science (AMS) 2004 Annual Conference
Event Location
Vancouver
Event Date
26.-29.05.2004
Subject(s)
Eprints ID
34588