"Drum prüfe, wer sich ewig bindet ..." - Eine empirische Untersuchung zur Wirkung von Markenkooperationen
Journal
Thexis
ISSN
0254-9697
ISSN-Digital
1865-7516
Type
journal article
Date Issued
2007-09-01
Author(s)
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Gabler Verlag
Publisher place
St. Gallen
Volume
24
Number
3
Start page
35
End page
39
Pages
5
Subject(s)
Eprints ID
36953