“Love the shape, but hate the weight”: Aspect-based sentiment analysis to identify product innovation opportunities
Type
conference speech
Date Issued
2022-10-28
Abstract (De)
Aspect-based sentiment analysis provides a more fine-grained view of sentiment in comparison to classical sentiment analysis approaches, by obtaining the sentiment of different aspects or features of a product. In this paper, we we show how it can be used to assess consumer perceptions of different product features and, thus, define opportunities for innovation.
Language
English
Event Title
Swiss Academy of Marketing Sciences Conference
Event Location
Luzern
Event Date
28 October 2022
Subject(s)
Division(s)
Eprints ID
267728