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  4. Do Thoughts of Money Influence Peoples' Health Risk Perceptions?
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Do Thoughts of Money Influence Peoples' Health Risk Perceptions?

Journal
Advances in Consumer Research
ISSN
0098-9258
Type
conference paper
Date Issued
2013-10-03
Author(s)
Bauer, Johannes C.  
;
Hansen, Jochim
;
Morwitz, Vicki G.
Abstract
This research contributes to the psychology of money by showing that merely thinking of money can influence peoples' health risk perceptions. We provide an emotional account for why thoughts of money make people feel more optimistic about health risks and identify boundary conditions for the effects of money priming.
Language
English
Keywords
Money Priming
Unconscious Processing
Health Risk Perceptions
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
NA - Advances in Consumer Research
Publisher
Association for Consumer Research
Publisher place
Duluth, MN
Volume
Vol. 41
Event Title
Annual Conference of the Association for Consumer Research (ACR) 2013
Event Location
Chicago
Event Date
03.-06.10.2013
Official URL
http://www.acrwebsite.org/volumes/1015419/volumes/v41/NA-41
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/88611
Subject(s)

business studies

Division(s)

IRM - Institute of Re...

Eprints ID
227048
Support
HSG researchers can find instructions here for adding or importing publications (DOI, ORCID). Please send questions to alexandria@unisg.ch

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