An investigation of antecedents for the transition from products to services
Type
book section
Date Issued
2007
Author(s)
Gebauer, Heiko
Abstract
The purpose of the study is to identify antecedents that enable product-oriented firms to move along the transition line from products to services. The findings suggest that increasing competitive intensity and customer expectations are associated positively with increasing the service-orientation in the business strategy. A higher service-orientation in the business strategy has a positive impact on the service-orientation of factors on organizational design. A higher service-orientation in the factors on organizational design increases the breadth of services leading to higher service-related performance outcomes and better overall profitability.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Managing magical services : Proceedings of QUIS 10 Conference, Orlando, Florida, June 14-17, 2007
Publisher
University of Central Florida
Publisher place
Orlando, Florida
Start page
134
End page
143
Pages
10
Subject(s)
Division(s)
Eprints ID
38015