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  4. Do vectors of motion make advertisements more interesting? The effect of implied motion on interestingness and persuasion
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Do vectors of motion make advertisements more interesting? The effect of implied motion on interestingness and persuasion

Type
conference contribution
Date Issued
2024
Author(s)
Fabienne Bünzli  
;
Weber, Wibke
;
Fitim Abdullahu
;
Helmut Grabner
Language
English (United States)
Event Title
Annual Conference of the International Communication Association (ICA)
Event Location
Gold Coast, Australia
Event Date
June 2024
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/121561
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