Flow-based destination management and marketing: a perspective article
Journal
Tourism Review
ISSN
1660-5373
Type
forthcoming
Date Issued
2019
Author(s)
Abstract
Over the past 75 years, aspects of destination marketing and management (DMM) received considerable attention (Avila-Robinson and Wakabayashi, 2018), for instance in domains such as destination governance (d’Angella et al., 2010), leadership (Pechlaner et al., 2014) and business models of tourist organisations (DMOs) (Reinhold et al., 2018). Views of DMM
have changed considerably over this period. After decades of structural work dominating DMM with the DMO as focal actor and competitive positioning as end (Buhalis, 2000), the 2010s have seen exciting, more multifaceted conceptualizations of destinations (Beritelli et al., 2014; Pearce, 2014) that will hopefully help deal with the sector’s changing practical issues and inspire future contributions.
This paper provides a selective review of sectoral and academic developments that have led to the flow-based view of DMM (Beritelli et al., 2015) and inspires future work. Switzerland is an exemplary example of a mature tourism destination that serves as a living laboratory (Beritelli and Laesser, 2014), as pioneering context of tourism studies and as a cradle of DMOs (Pike and Page, 2014).
have changed considerably over this period. After decades of structural work dominating DMM with the DMO as focal actor and competitive positioning as end (Buhalis, 2000), the 2010s have seen exciting, more multifaceted conceptualizations of destinations (Beritelli et al., 2014; Pearce, 2014) that will hopefully help deal with the sector’s changing practical issues and inspire future contributions.
This paper provides a selective review of sectoral and academic developments that have led to the flow-based view of DMM (Beritelli et al., 2015) and inspires future work. Switzerland is an exemplary example of a mature tourism destination that serves as a living laboratory (Beritelli and Laesser, 2014), as pioneering context of tourism studies and as a cradle of DMOs (Pike and Page, 2014).
Language
English
Keywords
destination marketing
dmo
destination management
flow-based destination management
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Emerald
Subject(s)
Eprints ID
257793