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Innovating the customer journey: Customer experience strategies in the financial services industry
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Innovating the customer journey: Customer experience strategies in the financial services industry
Journal
Proceedings of the European Marketing Association 47th Annual Conference
Type
conference paper
Date Issued
2018
Author(s)
Knaak, Maleen
Herhausen, Dennis
Schögel, Marcus
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Publisher place
Glasgow, UK
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/101330
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
254357