English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Research Outputs
Projects
People
Statistics
English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Home
HSG CRIS
HSG Publications
The Revolution of Brick-and-Mortar-Retail: Pop-up Stores - a Taxonomy
Export
Statistics
Options
The Revolution of Brick-and-Mortar-Retail: Pop-up Stores - a Taxonomy
Journal
Marketing Review St. Gallen
ISSN
1865-6544
Type
journal article
Date Issued
2018
Author(s)
Schüller, Sophie
Jud, Bianca Viola
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Thexis Verlag
Publisher place
St. Gallen
Volume
35
Number
1
Start page
60
End page
68
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/101579
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
255322
File(s)
Schüller & Jud 2018 - The Revolution of Brick-and-Mortar-Retail Pop-up Stores – a Taxonomy.pdf (444.97 KB)