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Don't judge a book by its cover. How Big Data changes decision processes of marketing managers.
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Don't judge a book by its cover. How Big Data changes decision processes of marketing managers.
Type
conference lecture
Date Issued
2018
Author(s)
Wortmann, Christoph
Fischer, Peter Mathias
Reinecke, Sven
Language
English
HSG Classification
contribution to scientific community
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/101675
Subject(s)
social sciences
business studies
Division(s)
IMC – Institute for M...
EMBA - Executive MBA
Eprints ID
255191
File(s)
GMC_2018_Competitive Paper Presentation.pdf (978.97 KB)
GMC_2018_Competitive Paper Presentation.pdf (978.97 KB)