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How Cultural Identity Drives the Effectiveness of Mass Customization
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How Cultural Identity Drives the Effectiveness of Mass Customization
Type
conference paper
Date Issued
2017
Author(s)
de Bellis, Emanuel
Hildebrand, Christian
Ito, K.
Schmitt, B.
Herrmann, Andreas
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
Advances in Consumer Research (ACR)
Event Location
San Diego, USA
Event Date
2017
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/103574
Subject(s)
business studies
Division(s)
ICI - Institute for C...
IBT - Institute of Be...
Eprints ID
256820