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High-End-Marketing in Hightech und Luxus (Nihil novis sub sole?)
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High-End-Marketing in Hightech und Luxus (Nihil novis sub sole?)
Journal
Marke 41: Das Neue Journal für Marketing
ISSN
1866-5438
Type
journal article
Date Issued
2016-11-02
Author(s)
Reinhold, Michael
Belz, Christian
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Publisher
MIM, Marken Institut München
Publisher place
München
Number
5
Start page
8
End page
16
Official URL
http://www.3d-zeitschrift.de/p/L5PfUq1IWBeXI/Marke41_Ausgabe_05_2016.html
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/103738
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
249586