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Feeling Confident: How Website Browsing Sequences Affect Consumer Purchase Behavior
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Feeling Confident: How Website Browsing Sequences Affect Consumer Purchase Behavior
Type
conference paper
Date Issued
2016-05-18
Author(s)
Boller, Daniel
Schlager, Tobias
Herrmann, Andreas
Language
English
HSG Classification
contribution to practical use / society
HSG Profile Area
SoM - Business Innovation
Book title
Theory & Practice in Marketing Conference on Marketing Impact
Publisher
Theory and Practice in Marketing (TPM)
Publisher place
Houston, Texas, USA
Volume
Conference Program
Start page
4
End page
4
Pages
10
Event Title
6th Theory and Practice in Marketing (TPM) Conference 2016
Event Location
Houston, Texas, USA
Event Date
18.-20.05.2016
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/104354
Subject(s)
economics
social sciences
business studies
Division(s)
ICI - Institute for C...
SEW - Swiss Institute...
Eprints ID
248438