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Wear The Old Coat and Buy The New Book or: Deciding Without Reflecting Is Like Thinking Without Concluding - The Impact of Contextual Experiences on Consumer Decision Making
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Wear The Old Coat and Buy The New Book or: Deciding Without Reflecting Is Like Thinking Without Concluding - The Impact of Contextual Experiences on Consumer Decision Making
Type
conference paper
Date Issued
2016-05-18
Author(s)
Boller, Daniel
Schlager, Tobias
Herrmann, Andreas
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Book title
Academy of Marketing Science Conference Program
Publisher
Academy of Marketing Science (AMS)
Publisher place
Lake Buena Vista, Florida, USA
Volume
Conference Program
Start page
1
End page
1
Pages
74
Event Title
Academy of Marketing Science (AMS) Conference
Event Location
Lake Buena Vista, Florida, USA
Event Date
2016
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/104355
Subject(s)
economics
social sciences
finance
Division(s)
ICI - Institute for C...
SEW - Swiss Institute...
Eprints ID
248356