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Why Different Trust Relationships Matter for Information Systems Users
Journal
European Journal of Information Systems (EJIS)
ISSN
0960-085X
ISSN-Digital
1476-9344
Type
journal article
Date Issued
2016-05-01
Author(s)
Research Team
IWI6
Abstract
Technology acceptance research has shown that trust is an important factor fostering use of information systems (IS). As a result, numerous IS researchers have studied factors that build trust in IS. However, IS research on trust has mainly focused on user's trust in the IS itself, neglecting other targets of trust that might also drive IS use from a user's point of view. Accordingly, we investigate the importance of different targets of trust in IS use. Therefore, we use the concept of a network of trust and identify four different targets of trust that are prevalent. Afterwards, we develop our research model and evaluate it using a free simulation experiment. The results show that multiple targets of trust are important in the context of IS use. In particular, we highlight the importance of a second target - trust in the provider - which is equally important as trust in the IS itself. Consequently, IS providers should focus not only on fostering users' trust in their IS but also on positioning themselves as trustworthy providers. Additionally, we show that a third target - trust in the Internet - has significant indirect effects on important constructs in the context of IS use.
Language
English
Keywords
Trust
Multiple Targets of Trust
Free Simulation Experiment
Network of Trust
Trust in the Information System
Trust in the Provider
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Operational Research Society
Publisher place
Birmingham
Volume
25
Number
3
Start page
274
End page
287
Pages
14
Subject(s)
Division(s)
Eprints ID
244111
File(s)