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Advanced Analytics in Marketing Management
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Advanced Analytics in Marketing Management
Type
presentation
Date Issued
2015-09-12
Author(s)
Thaper, Carla
Language
English
Keywords
Marketing Management
Analytics
Big Data
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
No
Event Title
Forschungstagung Marketing
Event Location
Trier
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/105936
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
244219