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The 7 sins of brand management - and how to avoid them
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The 7 sins of brand management - and how to avoid them
Journal
Marketing Magazine
ISSN
1196-4650
Type
journal article
Date Issued
2015-07-31
Author(s)
Reinecke, Sven
Language
English
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
Brand Republic Group
Publisher place
England
Volume
120
Number
6
Start page
1
End page
2
Pages
2
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/106126
Subject(s)
business studies
Division(s)
IMC – Institute for M...
EMBA - Executive MBA
Eprints ID
243184
File(s)
The 7 deadly sins of brand management.pdf (773.95 KB)