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Marketingentscheidungen können nie objektiv sein
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Marketingentscheidungen können nie objektiv sein
Journal
Marketing Review St. Gallen
ISSN
1865-6544
Type
journal article
Date Issued
2015
Author(s)
Annen, Emil
Language
German
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
MIM Marken Institut München GmbH
Publisher place
München
Start page
90
End page
97
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/106921
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
253845
File(s)
Spektrum_Grundsatzbeitrag-2 annen.pdf (473.65 KB)