Corporate Venturing Navigator: Conceptual development

Corporate venturing (CV) has become a very important business tool for both corporations and start-ups and has received considerable research attention. However, existing studies are ambiguous and incomplete in terms of the optimal set-up, operation and termination of a CV program and the capture of value that is generated for the parent company. Based on the available research, we developed the Corporate Venturing Navigator (CVN) holding two artefacts: 1) the CVN Framework and 2) the CVN Cockpit. The results provide initial guidance on how to improve CV activities and realize their full potential with first application in practice. We highlight the contributions of the CVN in terms of theory and measurement.