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Sustainable Brand Transitions: Extension vs. New Development: Case of the Meat Industry and Alternative Proteins
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Sustainable Brand Transitions: Extension vs. New Development: Case of the Meat Industry and Alternative Proteins
Type
conference poster
Date Issued
2021-08-05
Author(s)
Berger, Martin Rudolf
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
Global Center for Customer Insight
Event Title
2021 AMA Summer Academic Conference
Event Location
Virtual
Event Date
04.-06.08.2021
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/110126
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Contact Email Address
martin.berger@unisg.ch
Eprints ID
263971
File(s)
AMA.jpg (2.51 MB)
AMA-SustBrandTransition.jpg (2.51 MB)