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Marketing & Sales Monitor 2021: Direct-to-Consumer (D2C) Strategies
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Marketing & Sales Monitor 2021: Direct-to-Consumer (D2C) Strategies
Type
presentation
Date Issued
2021-03-08
Author(s)
Schögel, Marcus
Lienhard, Severin Dominic
Language
English
HSG Classification
contribution to practical use / society
Official URL
https://ifmhsg.ch/en/d2c-monitor-1-2021/
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/110592
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
262660
File(s)
Direct_to_Consumer_D2C_E_Schoegel_Lienhard_2021_InstitutfürMarketing_HSG_Promarca_ .pdf (2.16 MB)