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Paying twice to have it your way? The backfiring effect of mass customization on a product’s resale value
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Paying twice to have it your way? The backfiring effect of mass customization on a product’s resale value
Type
conference keynote
Date Issued
2020-10-16
Author(s)
Fuchs, Matthias
Schreier, Martin
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
Swiss Academy of Marketing Sciences Annual Meeting
Event Location
Lucerne, Switzerland
Event Date
October 16th, 2020
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/111678
Subject(s)
business studies
Division(s)
ICI - Institute for C...
Eprints ID
263210