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Capturing Value in the Internet of Things
Journal
Marketing Review St.Gallen
Type
journal article
Date Issued
2020-01
Author(s)
Abstract
The Internet of Things (loT) promises to deliver enormous business value. More specifically, loT solutions disrupt existing business models by opening up novel service opportunities. In order to help companies understand the opportunities and challenges of this development, we shed light on different loT revenue models. Based on an inductive case study approach, we identify nine direct and indirect revenue patterns. The different types of revenue patterns all use loT-enabled services to create value for customers; the extent and the monetization of services, however, vary.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Thexis Verlag
Publisher place
St. Gallen
Volume
37
Number
1
Start page
48
End page
55
Pages
8
Subject(s)
Eprints ID
260937
File(s)
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open access
Name
Capturing Value in the IoT_2545_MRHSG_2020.pdf
Size
3.45 MB
Format
Adobe PDF
Checksum (MD5)
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