Financial technology (fintech) has become more accessible to diverse users, including finance practitioners and non-experts. We conducted a usability test with six participants, evaluating a fintech app using eye-tracking technology for finance practitioners and non-finance experts. Our analysis revealed that participants with limited financial knowledge had difficulty understanding financial information and navigating the software, indicated by a higher revisitation rate on financial labels. We also observed higher cognitive overload or uncertainty among non-practitioners, evidenced by gaze-click discrepancies. These insights aim to inform the design of more accessible fintech applications.
Language
English
Keywords
Fintech
Usability Test
Eyetracking
HSG Classification
contribution to practical use / society
Book title
International Conference on Advanced Visual Interfaces