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Paying twice for aesthetic customization? The negative effect of uniqueness on a product’s resale value
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Paying twice for aesthetic customization? The negative effect of uniqueness on a product’s resale value
Journal
Journal of Marketing Research
ISBN
0022-2437
Type
journal article
Date Issued
2022-09
Author(s)
Matthias Fuchs
Martin Schreier
DOI
10.1177/00222437221128576
Language
English (United States)
Volume
60
Number
3
Start page
602
End page
624
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/119941