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When “Chatting” Backfires: Conversational Interfaces Reduce How Much Consumers Express Themselves.
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When “Chatting” Backfires: Conversational Interfaces Reduce How Much Consumers Express Themselves.
Type
conference contribution
Date Issued
2024-05-28
Author(s)
Meike Zehnle
Gizem Yalcin Williams
Christian Alexander Hildebrand
Language
English
Event Title
European Marketing Association Conference
Event Location
Bucharest, Romania
Event Date
28. - 31.05.2024
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/120376